Breadcrumbs are navigation paths. You see them in the sidebar. They help users and search engines to navigate through your website.

You should implement breadcrumbs them directly in your WordPress theme by our WordPress- or PHP-shortcode. You can also position them with our widget in a pre defined position of your theme.


  • You can test the SEO compatiblity of your breadcrumbs here.
  • Try to use the breadcrumbs as visible as possible. We, for example, use them as the main navigation in our website.
  • As you can see here with the two hint-links, all external links can be opened automatically in a new window. Regularly, we set all of them on no follow, to improve our own link juice. But, we also set up exceptions like for our website.