A clean url structure is important for every website. Use narrative urls, which have the post- and category-name included.

But please avoid too long and spammy urls. For example, if you have a blog category called “SEO Communication”, name the permalink only “communication” or “seo”.

Changing the url structure of an existing website often means that you have to redirect all old links to the new ones. This can be really annoying. For this we developed our Suite, where you can redirect links in 3 clicks.


  • If your urls get too long, you should think about a mix of narrative and id urls or just use id-based urls (in WordPress they are standard).
  • The screenshot shows you how we set up our permalinks regularly: permalinks